Knitwear is our passion!
For over 60 years we have designed and produced knitwear in high quality. We strive for a perfect fit for the Scandinavian woman. Today we can say that our collection is timelesss. Sometimes we sell to three generations simultaneously - daughter, mother and grandmother! Our long tradition is obviously a great comfort to our customers.
At our headquarters in Stockholm Fashion Center, we design four collections per year. These collections offer a wide range of knitwear - from casual everyday models to feminine party garments. We continuously monitor the development of new yarn blends, for example by visiting the italian yarn fair "Pitti Filati" in Florence.
Wico customers love the free, nonchalant elegance that knits offer!
Wico is owned by Pret of Scandinavia AB.
For those of you who are interested in Wico's early history, here are some selected parts :
1936 - Handels AB Wico started as a wholesaler in Motala. The range was a formidable mix of home textiles, t-shirts, underwear, stationery, jewelry and toys. The customers were farmers or small bazaars in the city. During the war years there was a lack of everything, and anything could be sold.
1949 - Manufaktur AB Wico was formed. All the "miscellaneous goods" were sorted out and sales were concentrated on knitwear for women, children and men. From this year, we expect our establishment in the industry.
1960 - This year we started our imports. To begin with from Germany, later from Italy and soon we had also added suppliers in Japan and Hong Kong on our contact list. First delivery from Japan was a twin-set - something which remains as relevant as ever !
1963 - The first imports from Hong Kong were made this year. At this time, did Göran Nisell, partner and head of Wico's purchase, their first trip to the Far East. This trip, with many stops, took about thirty-six hours. This compares with today's fourteen hours! During his five-week long business trip, visited Göran Thailand, Hong Kong, Korea and Japan. This trip laid the groundwork for many future collaborations in the Far East. Our main suppliers are still in China.
1990 - Our Wico-shop opened at NK in Stockholm. In this shop you will find the widest range of our collection. We are now on the department NK Woman.